Jonathan Roberts Not Safe for Society
Jonathan Roberts Not Safe for Society
Not Safe For Society: Journey to Online Stardom – Embracing Authenticity, Navigating Controversy, and Mastering Content Creation
What does it take to turn a small-town dream into a Los Angeles success story? Find out in our conversation with Isaiah Miranda, a YouTube sensation boasting 3.5 million followers and an astonishing 5 billion views. Isaiah opens up about his evolution from a struggling college student in New Jersey to a fitness influencer and now a multifaceted content creator in LA. His journey is packed with insights, from his breakthrough collaboration with Bradley Martin to the decision to expand beyond fitness content.
Isaiah offers a behind-the-scenes look at the relentless work ethic and disciplined routines driving his success. Learn how starting the day with a 4:30 AM cold plunge sets the tone for overcoming daily challenges and maintaining a balanced lifestyle. Isaiah’s approach to content planning combines both spontaneous creativity and meticulous organization, ensuring a steady stream of engaging material across various platforms. The importance of authenticity and consistency in social media is a recurring theme, demonstrated by Isaiah's four-year streak of daily posts.
We also tackle the tricky terrain of controversial topics and maintaining genuine engagement. Isaiah shares strategies for navigating sensitive subjects without compromising personal integrity or audience connection. The episode wraps up with practical advice on making your content stand out in a crowded market, including tips on repurposing content and diversifying your social media presence. Whether you’re an aspiring influencer or a seasoned creator looking for fresh inspiration, this episode offers a wealth of knowledge and motivation.
Hell yeah, Mark, Good job, my man hey.
Speaker 1:Mark hit me up after this dude, I actually hearing that I have a connection I need to put you in contact with. So if you don't have my phone number, let me drop that really quick for you. No dick pics, guys. Last time I dropped my phone number, half of y'all freaking creeps sent me some weird stuff. So we're starting off the call today, getting everyone's attention and getting everyone locked in and actually, let's get. Get. If you're not on camera and you can drive, you can throw your camera on, please, please, please, throw it on for me. Let's get the video going, just because it makes it a little easier If you're watching the recording of this later. I don't know, do what you want. I guess you don't even have a camera going, but today I brought in someone.
Speaker 1:I met, gosh a couple of weeks ago now, and the reason I brought him into this call is because I like to give value, but I also don't like talking about crap that I'm not very good at. So if you see, like my Instagram, my Facebook, I mean heck, if you follow me on these calls, you know I'm not always the most creative person. Now I'll talk shit, I'll come up with some stupid ideas and I'll say some off the wall stuff. But when it comes to content creation, I struggle. How many of you want to, like, grow your social media profile, grow your YouTube, grow your Instagram, but, like, you'll spend so much time sitting there thinking, like what in the heck do I create? Like, what do I put together and how the heck do I do this? So that's kind of a struggle I have Me. I'm kind of lucky. I'm typically just talking all freaking day so I can randomly get content of me talking shit to people and throwing it out there. But a lot of you, you know, aren't on the phones all day, aren't running Zoom calls all day, so it's a little bit harder. So I want everyone to look around at the room.
Speaker 1:Now. I know a lot of you you know you're on, you think, on this call. Who you think on this call has 3.5 million followers. Nancy, I don't know if you got 3.5 million, but let me know if you do. Who on this call they've got their camera on right now has 3.5 million followers on YouTube? Someone who has over, I believe, this number. It's either three or five billion. I think it's five billion views. I'll give you guys a second. Drop a name, take some guesses out there. This is called Profiling 101. This is a skill you need in sales, so take a minute. Take a minute. Okay, we got Koi. So, koi, you're looking like a YouTube influencer. You're looking like a badass. All right, who else do we got Anybody else dropping? Some of the videos are dropping. You might have to scroll down to the next screen, all right. All right, everybody thinks it's Koi. All right, koi, you got your camera on my man or, sorry, your audio? Do you got 3.5 million followers on youtube?
Speaker 4:okay, so you're a little bit off there yeah, just a little bit off by like 3.4 and some change 3.4 999.
Speaker 1:that's kind of the number I'm at too. I'm a little bit away. No, it is isaiah mirandaran miranda. Sorry I jacked that shit up, but really, really quick. Before I bring Isaiah on here, I want to jump on to one thing. I want to show you just an idea of who this guy is, what he brings to the table. So let me switch screens and then we're just going to have a live interview with him. I'm going to pick his brain on the creativity side a little bit and I'm going to figure out what the heck it takes. We're going to learn, like where he came from, who he is. But let's see, let's see Everybody see my screen here real quick, beautiful. So I'm going to hit one of his videos. I'm not I'm not forcing the audio through zoom, so the audio might be a little goofy, but you'll get the point.
Speaker 5:Hey, I still have an alarm for Phil. Use my number. Okay, thanks for the card. I need your call. I don't need this. Hey, I still want my card out. Yeah, that'd be real hard. Why don't you be a man? Don't lie. Why don't you be a man and get a real job? Stop handing out cards. I know I'm gonna call you on. Oh, you'll call me.
Speaker 2:Thank you so much Thanks.
Speaker 3:Oh my gosh, I'm not a Chinese.
Speaker 2:I thought you said the Beatles. I didn't think you had that card.
Speaker 1:huh, yeah, yeah, but really just to give you a little background of how I made this connection. I'm sitting on a call the other day I give, sales related is business related, you know, giving out a card, getting in there some marketing, um. But really, just to give you a little background of how I made this connection, I'm sitting on a call the other day. I give isaiah call have no idea who the heck he is. He's, you know, telling me he's a youtuber and he does this and he does that. So I'm like you know, obviously I'm gonna google his ass while I'm on the phone with him. Gotta call him out a little bit. I'm like, damn, you actually got a little following.
Speaker 1:Next thing, you know, I'm trying to like silently stalk him on YouTube because I'm on the phone with him so like I can't really listen to the videos because it's weird. And I mean just watching the videos without freaking any audio had me cracking up a little bit, had me laughing. And then we got off the phone. I dug into his YouTube channel, dug into his Instagram. I dropped his YouTube link in the comments there. But comments there, but I want to welcome.
Speaker 5:Um, isaiah, isaiah, isaiah, my man, can you uh turn your mic on there for us? Hey, what's up? Thanks for the kind words, and introduction.
Speaker 1:Yeah, brother, hopefully that video came through. I didn't, um, I didn't actually punch it into uh, the the zoom, so sometimes the audio gets goofy, but anyone can go to your channel right now check yeah hilarious.
Speaker 1:And what's funny is I had actually seen like a little bit of your youtube shorts and, I think, instagram shorts before we ever even spoke. And then, after watching a couple, I'm like damn, I've seen this shit before and I want to say your shit is funny as hell. So for those of you while you're on this call, definitely check it out. It's. It's cool because it's a similar perspective and the values are kind of exactly where the Elliot group is aligned. But the cool part about it is is you kind of bring some humor, man. So, before we really get into the YouTube and the cool content creation and, by the way, we're going to open this call up for Q&A. So if you think of anything you want to ask Isaiah at the end of the call, write it down. But, isaiah, give everyone your story a little bit. Man Of just you know before you got onto youtube and stuff.
Speaker 5:Just you know who you are, compliments, uh, compliments, uh, accomplishments you've had in life, and just you know, tell us a little bit about yourself, man. Yeah, so, um, I guess I I'm a group from jersey I live in la now, but I'm from jersey, um and then I was, you know, out of high school going to college. But I was like only went because, you know, my family wanted me to go. So I went to community college for a year. Um Wanted to play football again, so I transferred to Rutgers, played football there for a little bit, but then the college thing wasn't for me at all. Right, school wasn't for me. Love college, love sports, love football, but this learning sitting there just wasn't for me.
Speaker 5:So that's when I started kind of like content creating, because fitness was always a huge part of my life and I always saw at the time I saw other people, like you know, posting, I would follow fitness influencers.
Speaker 5:And then I thought to myself I was like, if I do this and I knew they were like making a career out of it, making a living, that's what they did full time and then I was like, if I do this every day for free anyways, like no matter what I'm gonna work out every day, why not document and try to post and, you know, be an influencer or whatever? Um. So then I, at that time I was I was still in school started the fitness thing, um, and then I was like you know, I'm just gonna go all in because I was paying for college. Like you know, my parents, uh, weren't paying for my college, so it made it easier for me to drop out. But why am I getting all the debt? Um, so I was like, and COVID kind of happened. So I was like lying to them, like yeah, like I'm downstairs on the computer doing my you know school work, you know I'm also concentrating on working three jobs.
Speaker 5:Like they knew, I dropped out but, um, then the social media, the fitness thing, kind of started started to work. Actually, I remember seeing a story I only had like 3,000 followers at the time but then I saw an Instagram story of me working out at a lifetime fitness in Jersey and had like 20,000 followers, 20,000 views on it, and that's when I was like, oh shit, hold on, like something's happening, you know. And then, ever since that, I just started growing a little bit. Um, strictly just fitness based, fitness-based content though, like you know, just like workouts, tutorials, like swipe workouts, pictures you know nothing else other than that Started gaining momentum. I was gaining like 1,000, 2,000 followers a day at my biggest, which is a lot.
Speaker 5:And then I was like I was itching to leave Jersey at times. I'm like reaching out to brands, people in the industry, dming literally probably 100 a day, almost cold calling, but cold sliding at the DMs it was just people that I knew were in the industry and then a company out in LA reached back. I made merch at the time, actually, and I sent merch to this big influencer. His name was Bradley Martin and then, a couple months later, he to me. I woke up to a dm in the middle of the night and he was like, uh, he sent me a picture of his assistant at the time, like, oh, my assistant's wearing a merch. Do you want to work for my company, like be sponsored by his clothing company? Um.
Speaker 5:So then at the time I responded I was like, uh, I was, oh, I'm actually gonna be out there, like next week we can just meet in person, which I wasn't, but I'm like I like seeing you in person, I like doing things like in person, you know. Um. So he responded like, oh, sure, if you're gonna be here, uh, come, come by the gym. Um, and then I booked my flight the next day he came and then, uh, because I was itching to leave jersey, I was like I needed it so bad. Just like I love my family and friends, but like they're so complacent and that's on their faces. I love them, but like they're just so small minded and so close minded I'm like I need to get out I need to get away from that um, and you have meant for something else.
Speaker 5:But then I went out, uh, for a four-day trip and then ended up canceling my flight, staying um with my best friend, my videographer. At the time still, my videographer, um, shared a room, um in this house for 11 months, me, and shared the same bed together and then just growing the content, growing the content and then, after about like eight months, into like the fitness content. I would realize I don't like, like I hate fitness content, like I like fitness because I like it. How many times am I gonna show someone how to work out like there's a ceiling to it? You know what I mean. So that's when I started doing some uh like sketch comedy stuff. Um, because I acted in middle school, in like high school, like I did plays, musicals, all that stuff and I realized like I found my love for it again, um, so I started doing that that was work. I mean the transition period from my fitness stuff to my sketch comedy stuff. Of course you're gonna get people like what is this isn't funny, like go back to your fitness stuff, blah, blah. But I don't. I'm thankful that you know god gotta give me the ability to not give a fuck about what anyone says about me. Um, I'm just gonna do what I'm gonna do. Yeah, I don't care about any comments or anything. So I started uh doing that and then that started obviously taking off.
Speaker 5:Um, youtube shorts I don't post everywhere, um, and now it's at the time where I grew my following to a little over six million across all my platforms. Uh, on youtube, I have over three billion views. Last year was 1.7 billion in a year. Um, and just growing. Just using that platform to, using my platform in general to really break into, like ho, like Hollywood, like that's the main goal is the acting biggest actor entertainer. I've done a couple commercials, did a couple of small parts in movies.
Speaker 5:I'm nothing major, though, and I also just want to use my platform to to just literally just reach as many people as possible, but just to show that you can do whatever it is you want. You can do whatever you want in the world. Just fucking work hard, know the right people and be a genuine person, um, and no excuses, and you can do whatever you want. So, whether that's sales, acting, social media, do everything. I say, do everything you can. Um, see what works and then run with it, you know, and that's what I'm here for today and I appreciate that dude.
Speaker 1:That gave us a really good kind of just a to z of everything. So I'll break a little bit of it down. You know you started off, you did. You know I guess you can quote unquote the American dream. And luckily, my audience, I think most of us here, a majority of us have either dropped out of college, dropped out of high school heck, maybe some of us even graduated high school big things. And it goes to show because a lot of the people on here are entrepreneurs in a similar space where you know the traditional path wasn't for them. So they've taken their own path.
Speaker 1:And what I liked about kind of opening up the call is not a single person on this call even recognized you. You know, I see Coy, he freaking noticed the name once we dropped it. But like everybody on this call, like Isaiah, I mean you're a badass dude. Dude, I look at your videos. I mean you're shredded like a motherfucker. So obviously the fitness thing was something there. I'm sure there's some people on this call that might be attracted to that, but realistically, looking at your headshot, nobody could tell that you were the YouTube content creator here.
Speaker 1:And that's one of the things that I wanted to point out. Nothing against you. You're a great looking guy, but I want to point out that any of you can do this and what I love that you were already doing throughout the day. You're like hey dude, I like fitness guys. When you originally started, man, did you even think that you were going to become a quote-unquote YouTube creator? Basically, I'll say YouTube creator, let's say anyone that's got a million plus followers.
Speaker 5:Yeah, no, absolutely not, I think it's always fun to and I think it's smart to just go with the punches and just whatever happens happens Because you never know what's going to unfold in front of you by trying something you know. So I had no idea. It was only three years ago. I started. Maybe four years ago. I would never have thought that I would be doing, you know, sketch comedy, trying to be an actor. You know going to Hollywood. You know meeting networking. I would have never thought that. But in life, when doors are open, you got to walk through the doors and then you find out what you're really passionate about.
Speaker 1:I love it, man. So back me up a little bit, cause you were doing fitness content at first. Did any of your fitness content go? Quote, unquote, viral.
Speaker 5:Um, yeah, when I first started like back when I was in Jersey still a lot of my pictures, um, at the time we're getting like millions of impressions, um, so that's what I was growing, I mean, as a guy, guy like on social media it's much harder to grow as a guy on social media than a girl, um, so growing like a thousand to two thousand a day, like was like what's that? Like it was crazy, um, and I was getting, you know, hundreds of thousands of likes. Um, that's what kind of got my, my, my, my Instagram like growing. Um, and it's funny, I grew on Instagram first before anything else and I feel like Instagram is the hardest to grow. Um, but, yeah, my fitness stuff, definitely, definitely, and I was also like really shredded at the time too, um, so that's kind of what really got me going helped out a little bit there for sure yeah all right.
Speaker 1:So any of you that need to get a youtube instagram following get freaking shredded.
Speaker 5:Apparently, no, yeah it definitely works to be yeah as much as I want to eat whatever the fuck I want.
Speaker 1:I'm like fuck I need to be shredded. Well, we tell a lot of people this man because I mean, I mean, I'm an ugly dude, and it just happens to be. You know, the better in shape you get, the more shredded you get, the ugliness of the face disappears.
Speaker 5:Oh, for sure Like hey, I'm up here.
Speaker 1:people Quit looking at the abs. It's up here.
Speaker 5:But I will say, though like yeah, being shredded is cool, and like I know a to like, show your personality, and that's when like followers, your loyal followers are going to come. Your loyal people are going to be like oh, I actually like this guy who he is not just because it's a shredded guy on instagram that I want to like. His pictures look good, but there's nothing behind the oh, she's a nice picture, let me like it. You know that's not going to convert to any type of sale. No one's going to buy your program.
Speaker 5:No one's going to buy user code no one's going to you know, actually support you when you try to do bigger things, other or looking good, being hot, whatever it is yeah incredibly good looking.
Speaker 1:I like it. There is huge um. So let's talk about that, though, because I see, like I mean, obviously, with what I do in a career and being part of the elliot group man, we're around a ton of influencers, some making it, some struggling to get there, some just getting their shit kicked in, and it's whatever. Part of the journey you're on is great, but you talked a lot about like personality there and not just go into the gym and being a shredded son of a bitch. That's incredibly good looking, but like the personality comes in huge. I mean, you've got to know your personality. So, without going into like the content creation and the YouTube stuff, like, what is your personality man? How would you describe yourself to someone who's never met you?
Speaker 5:I would say I'm a very um, I'm just uh, uh, I'm an outgoing, I'm like, I'm stubborn as fuck, but in terms of, um, like, if I know if I'm gonna do something, if I say I'm gonna do something, I'm gonna do it, whether it's right or wrong, um, and I will, I'll never quit, I'll never stop, um, I'll die before I stop. You know, that's the mentality I have, which is what I know you guys have over there, like in in the elliot group, which is why it brought me to you guys so much, because what, everything you guys represent, is how I is. However, what I represent. You know, just don't make excuses. Work your fucking ass off. Um, yeah, it's gonna be hard, but if it wasn't hard it wouldn't be worthwhile. And, um, that's that's how I would say. And it's hard to tell me, uh, to tell me no, because I'm gonna keep doing it, you know when someone tells you, no, does it kind of does it light a fire on you yeah, it pisses me off like I.
Speaker 5:I mean, I love it when people tell me like, oh, I'm not gonna do this or I'm not gonna do that, because I will do whatever it takes to be wrong well, it's proven to myself. And then look at you and be like I told you to do it. You know, I just want, at the end of my journey, at the end of my goal, I want everyone to look at me and be like, oh, he did exactly what he said he was gonna do. You know? Um, and it's similar to that. I think everyone has to have that chip on their shoulder. Most people say they're going to do something and then they get lazy, they stop, they start getting into negotiation mode in their head Like, oh, do I have? To like, what if I slept in a little longer? What if I didn't do that? Because technically, I can do that. I say negotiation mode with yourself is the most dangerous place to be.
Speaker 1:Bring me through a day in your life, dude, like kind of give me, because this is essentially. You know your business, that you're creating, yeah, and you're doing a great job. Like what does your day typically look like and you know how much of is it spent on you as a character, and like your content and you know getting your stuff out there yeah, um.
Speaker 5:So I mean the past three weeks I started, uh, waking up much earlier I'm. Actually, when I started watching like really watching andy stuff, I said I wake up at 4 30, a cold plunge. Start every morning with a cold plunge. Um, cause I always say, if I can start the day doing something I fucking hate, then the rest of the anything else that comes in the day it's going to be easy. You know, I already did something hard Um, and it's just ideas down for the day what I'm going to shoot that day, or it's doing some real estate stuff that they don't do on the side.
Speaker 5:I do that for the first, like kind of like two hours because, like it's still super early and I that allows me to not look at my phone at all because I do social media, so it allows me to be like okay, so I'm going to be up right now. There's nothing to look at, I'm focused, I'm locked in, um do that. Then I go to the gym around like seven 30 workout, and then I get back and then I do any shoots that I have to do, like if I have a planned shoot from, you know, 11 to one, whatever it is like for my content. And then I, like I said, acting is the goal. So I have auditions that I do, so any auditions that I have to do, and then other people's shoots, and then after that then I start just doing like my, I do merch, so I work with my merch, with my designer and my manufacturer, um, and then it's just really just about, you know, trying to grow that, scale that and then do some other, you know, real estate stuff on the side and business stuff, um, investment stuff that I'm doing, um, and it's like that.
Speaker 5:I I forgot who said it but I want to spend. I don't want to spend any part of my day not doing something that's making me money, you know, or it could potentially make me money. So I don't, I don't do anything. I don't watch TV. You know, if I watch content, it's like YouTube content to like help me grow and study. So a lot of time. Like this morning I watched a video, an hour long video, of wholesaling, you know, because I'm like, oh, let me see what wholesaling is about. You know, he says I always think, yeah, it's good to have your niche and good to have what you do, but like, why not try a little bit of everything you know and diversify, cause everyone, everyone has time to do other stuff.
Speaker 5:You know you don't like I hate it when it's like oh, I don't have time to do that.
Speaker 1:You do just use your time more efficiently, you know? No, I like that man, I like that, so you're doing a bunch of other things rather than just you know shooting crazy youtube all day, that there's quite a few things kind of in your iron and you're building multiple different things. You know that you got going on. Okay, badass dude, what is? Where do you get the creative ideas like how does this?
Speaker 4:pop in your head, because some of them are ideas at the gym.
Speaker 1:Some of them are just, you know, your girl finding your phone like where does this pop in your head?
Speaker 5:at honestly throughout the day, the day. I just have a notepad of all my ideas that I just constantly throughout the day If I see something funny. My way of looking at things when I'm thinking of content for myself is what's relatable? Right, because people like to laugh at stuff that's relatable. People like to look at stuff that's relatable and then how to make it funny. Those are my two criterias of what I'm doing when I think about the content. So it can be anything. If I see someone so am I in a restaurant? I see a couple that does something funny.
Speaker 3:I'm like oh, that's an idea write it down.
Speaker 5:You know, I'm at the gym and I see someone you know laugh at something or something happens, and that's kind of how I come up with my ideas. Um, and honestly too, looking at other people's content, you know to to brainstorm I am. I always say it's never copy someone's idea, but it's good to get inspiration from other people and put your own spin on it. And then also, too, what you said earlier with my video, when you said you were like silent watching, it's super, super important to with any type of content. If you can watch someone's content without audio and you still understand it, that's a good video. Because, you have to remember, there's a language barrier. Not everyone speaks the same language, not't speaks english and everyone speaks the language you're speaking. So the fact that, um, if you watch a video in without audio and you can understand it, that's a good video and that's a video I'll post. If I can't understand without audio, rarely will I do the video.
Speaker 1:I like that man. I actually just wrote that one down. I'm gonna be, uh, thinking about that and maybe trying to implement it while I'm talking crap so we'll see if I can get that. Maybe I'll invite Greg down one time and I'll put him in a headlock or some shit and let him struggle oh, and that's good too, but like, also like the first, like two seconds, like, catch someone's attention.
Speaker 5:I do something in the video that's gonna catch someone's attention, whether it's a word, something, you say something, you do an action. Um, that's super, because everyone's attention span is so short, um, so you have to grab someone's attention so make sure you got that solid hook early on yeah okay, beautiful dude, beautiful.
Speaker 1:What is your uh, what does your team look? Like man. As far as the content side, like yeah, I have an editor.
Speaker 5:I have an editor specifically for my skits. Um, I have an editor. I do long form youtube videos too. Um, so I have an editor for that. And then, honestly, I'm a videographer too, but but, honestly too, a lot of times I'll just shoot the video myself with whoever I'm shooting with. You know, a lot of times people think like, oh, you need a nice fancy camera. Half my videos are off my phone, you know, and it's just back and forth shooting, um anybody. And the more you do, you start to learn, oh, this angle looks good. Shoot here, you know, um, sketch comedy content's obviously different than, like you know, other videos when you're just kind of just talking to a camera, which is great too.
Speaker 5:But, um, yes, I have a couple editors, videographers and then I have some like for my merch stuff designers, you know, manufacturers, um stuff like that but but it's just, uh, maybe like three to five people, but a solid three to five. You know, um, and we've been with each other for like almost three, four years now beautiful dude, I like that man.
Speaker 1:So you said you shoot a lot of your stuff off of your phone. Are you just out and about? An idea comes in. You're in the right place.
Speaker 5:Grab this person, grab that, let's shoot it for 90 of the time I have the shoot plan like hey, we're shooting at two o'clock here, you know um, that's 90 time. But a lot of times, like yesterday for example, I shot a video youtube video long form but then I thought of an idea on the spot and then we shot a video right there off my phone beautiful man.
Speaker 5:So I think it's uh, because, also to a concept don't overthink it. People overthink it. Um, especially they overthink it. They don't post. First of all, people are like, oh, like, what do I post? Is this gonna work? I'm like, do you post at all? No, okay, then post anything, because anything can work. You don't do anything right now. You get zero views. So even posting this video might get three views, like three more than you had, you know. But, um, but try everything and don't overthink it, because I have plenty of videos that I shot in two seconds off my phone.
Speaker 5:That went crazy, viral, did way better than a video that I planned shot for an hour with an editor, videographer, you know so, you never know thing about social media. You don't know what's going to work, what's not going to work. And also to post the content everywhere, because you don't know, it could do amazing on YouTube and horrible on Instagram, but it's fine, because one platform is going to push it Another. I had a video on YouTube that I've checked yesterday has 137 million views, and on TikTok he got like 100,000. You know what I mean. So it's like, yeah, it's crazy, you don't know. You don't know what social media platform is going to push it.
Speaker 1:So do you post the same content on kind of all the channels?
Speaker 5:yeah, yeah, um, it's just repurposed videos, um, I have one fitness channel where it's just like fitness stuff and like my diet stuff, but like that's really just for that. But in terms of instagram, tiktok, youtube, like it's usually same content, um, because you don't know what's going to blow up where. And also too, um, my biggest, uh, another huge piece of advice is engagement's always going to be up and down. So don't just if you have great engagement and it goes down, guess what it can go down for a couple of months.
Speaker 5:I've had engagement times where it's like this for months. You're like, yeah, it's crazy, you know what's happening. You know it makes it a little like. You're like, damn, I'm even doing this, but ride the wave because it's going to go back up. It's going to go back up. Everyone goes to the engagement. You know you can have a hundred million views one month and the next month have 20 million. Yeah, it's still 20 million, but it's a huge difference. But ride the wave, because I'm a huge advocate that. I think social media does it on purpose, because they want to see who's going to ride the shit and who's going to quit, Cause most people would quit once.
Speaker 1:they don't get a lot of views they me, and then they're gonna reward the people that keep posting.
Speaker 5:You know how long were you posting before you really, uh, blew up on youtube. Youtube, um, I mean, I posted, I posted every single day. I've not missed a day of posting in almost four years, so consistency is the biggest thing. I posted at least on one platform every single day. Before you're straight, um, I've never missed a day.
Speaker 5:Um, but I, when I first started my fitness thing, it took me about a year, a year and a half, to really gain traction. I think in a year I gained maybe four thousand followers, but then, guess what, the years for, only four thousand followers. After a year it's like fuck, it's not working. But then, all of a sudden, I started getting one to two thousand a day, you know. So it just takes that one post. So I, every, every time I post a video, I post it and thinking this one could be the one that blows me up, that a famous director is going to see, a producer is going to see, and they're going to reach out to me, because that's the truth of it. It just takes one person to see it. You never know who's watching your content.
Speaker 1:Beautiful man, so somewhere between about the year, year and a half mark, and that's cool because that's what I hear from a lot of people For Andy Elliott. It was about his year and a half mark where all of a sudden it went from. You know especially Instagram went from a couple hundred followers to, I mean, a million to 2 million in a matter of months and then still growing.
Speaker 1:Uh, grant Cardone says the same thing, for Sella says the same thing. It's all between that year and a half to two year mark of consistent posting. So you're hitting at least one piece of content daily. Is what you said yeah, on everything.
Speaker 5:Yeah, and consistent stories throughout the day. You know, on instagram, post stories and post engaging stories too. That stuff that's gonna people people are gonna comment about, you know react to that and, honestly, this might just be a me thing, but I'm, I'm like I said, I'm blessed, I don't care what people think, you know, and I'm like, uh, like, negative comments don't get me, so I'll purposely post stuff that's gonna be controversial, you know, like, that's just me, though, so, because guess what? Controversy means comments, it means engagement. So I want people talking, I want people, you know, reacting, um, and that's like I said, that's a me decision. Uh, but uh, but yeah, just consistency is the key.
Speaker 5:And then, um, and honestly too, another thing that I've realized the more I do social media is, yeah, numbers are great. You want as many followers possible, I want to reach as many people as possible, but I will take 10,000 loyal followers, over 10 million. They don't give a fuck um, because those guess what those 10,000 are gonna buy your course, go to your seminar, buy your merch, support you actually, you know, rather than 10 million that are just liking, clicking. Oh cool, you know. So I think that's a huge thing that I've learned that. I've learned after you know four years being doing it yeah, absolutely, you got that.
Speaker 1:Fans versus followers, fans you know, like everything, get a laugh on it, consume a bunch of your info, but you know, never get close, never do anything to actually support you. So exactly that's there as well, man. So okay, go back to the stories. Um, when you're posting stories because I mean that's something I kind of struggle with and I know it's going to grow my channel when I can get those stories to engage more are you just popping stories around from you know your life, just shit you're randomly doing?
Speaker 1:and yeah, what's a good story for them for the most part.
Speaker 5:Um, because people do like, I mean for your loyal followers, like hey, yeah, I know that's a content creator. It might sound a little weird, but like you really realize that people actually like, they feel like they're a part of your life, like they're part of your journey, you know. So they like to see stories every day where you're doing, where you're traveling. You know ups and downs, so it's like being transparent. You know, if I'm like, if I'm having a bad day mentally, like I don't feel as motivated, I'll put in my story. Hey, you know, you know to be transparent. Like I'm having a you know today's one of those days, but I'm going to keep pushing, no matter what, blah, blah, blah.
Speaker 5:Because people like to be like oh, it's a real person, it's not just an influencer that has a great life. So something like that I think is very important to always be transparent. And then stories like polls are always great, like, hey, should I do this today or this today, stuff that's going to react, or ask questions for people, do quizzes, the quizzes, anything that people are going to actually react to. Um, so I think quizzes and polls are important, but also just throughout the day, uh, kind of just posting like what your life is like or what you do you know, um, and then, uh, yeah, I think that's the biggest thing with stories too, so being true and just being authentic to who you are, you know, because people their posts, people could kind of tell you are, but I think through stories people can really tell who you are, you know I like that man.
Speaker 1:No, that's awesome there. And take me back to the controversial thing man, what topics of like con? Because I mean I screw with. If you ever watch my facebook, you know I'll talk shit on iphone versus android. Do I really care?
Speaker 5:no, but it gets people yeah, like stuff like that is great, um. Or like one of my videos went viral for me a couple couple weeks ago I did, uh, it was about steak, you know, and about how ribeyes ribeyes are the best and ribeyes were fillet. Like, if you're fillet, you're a bitch and you get beat up by. I got beat up by guys. You know what I mean, because I'm like what it's fatty, you know. So stuff like that, um, or you can get real controversial, like if you're in fitness, talk about you know steroids. You know natty versus not natty, that's controversial. Um, if you really want to go crazy, talk about politics, you know, but it depends what your confidence, stuff like that, you know so asking you about steroids and natty.
Speaker 1:I don't know if you can see him, but, nick, does he look natty to you? Because he's kind of looking natty to me. I'm not saying he's on anything, but I'm saying he looks a little natty. Might need to level up there a little bit. Bud. I'm messing with you, nick, just talking shit. There we go, so I'm not mad at you by the way, but I appreciate it yeah transparency is key. Um, that's what we won't get into on this call, but yeah no, I appreciate that man.
Speaker 1:Is there anything controversial that you stay away from? Because I know, you know I, I one, I I've got a. I've had to start eliminating the cursing in my content because I've noticed that's killed it early on in my content. But also just like I guess, whatever theory you want to believe, my political stuff dies and it usually kills my profile a while. Do you?
Speaker 5:for a while do you stay away from like, yeah, I don't see much political stuff in yours at all no, I don't, I don't really go into political stuff, um, but I will, though, like, if you know, if I uh, like, if someone like messages me or comments on, like, I'll comment back stuff like that.
Speaker 5:I'll post a story about politics, but posts not really. But it is funny, though, when you do start to talk about either politics or religion, you know I talk about my christianity and my faith, um, and when I post that, it's funny how, like, instagram limits it completely. Like I'll get like 10 000, but it's fine though, because that's something that is really important to me, so I'll do no matter what. But usually controversial stuff like that does limit your content. So, um, that's something to be aware of. And also, too, if you do brand deals, brand deals usually will automatically limit the content, but also for a couple days, I find that it limits it okay, so it bumps it down for a little bit and then starts picking back up okay, yeah, yeah, we, uh, we, we deal with that a little bit.
Speaker 1:And then starts picking back up Okay, yeah, yeah, we, uh, we, we deal with that a little bit. So understand you there. Um, so as far as you know, posting content, biggest thing is just, you know, post daily, get some stories out there, share your fricking life and just really be yourself. I mean I see you talking to you over the phone a couple of times, facetime and obviously on this call. I mean your content says exactly who you are and then when we have you on this live call, it's just a, it's just a version of that, it's just you know real. So what, what would you say kind of the difference between acting to make content and just being yourself and making content? Is there a big difference? And, you know, do you see benefit to being you?
Speaker 5:Um, I my content. Like I said, I like to be as authentic as who I am. So what you see online is 90, I would say, like, who I is exactly who I am in person. Um, I like to think I have humor. I just work hard. I the gym's important to me. Um, I'll say how it is, you know.
Speaker 5:So I think there is a time and place, though, to to like when you have to just get the video done or whatever it is you're doing. You have to do that. You know what I mean, like um, but for the most part, like I said, just be I. I think, to really show long-term growth and just keep it sustainable, just keep social media content sustainable for years, you have to be who you are, because once you start to fake it, it's gonna eventually catch up to you and you're gonna be like fuck that, this isn't for me, I hate this, or you're not gonna be fulfilled. You know, um, and like I think, uh, andy said he wouldn't say. He says treat something like it's the beginning and there'll never be an end. So you know, as long as you're authentic to yourself and you're always like that, there's never gonna be an end. You're never gonna.
Speaker 1:You know, stop hell yeah, man, you've been putting in the work. You know watching our content actually take it in.
Speaker 5:I like that shit no, yeah I'm saying I generally gotta watch you guys content like every day, like at least like a video or two.
Speaker 1:I like it, so you got some time for some questions, isaiah yeah, yeah perfect if anyone has any questions. I see mark's hand up. It's been up for a minute so I'm gonna jump to him right away. But if you got questions for isaiah, raise your little hand thing and we'll roll through some. So, mark, what do you got for us brother?
Speaker 2:Isaiah, this is my, uh, my, steer Silverado. He's a 3000 pound steer. He's the coolest cow on the internet. I just started a YouTube channel for him. I want everybody to check it out. I'll post it in the link, of course. But my question is about saturation. So you know, uh, you know, I know that, like, obviously, like the fitness market's totally saturated and uh, I know that, like, obviously, like the fitness market's totally saturated, and uh, I know that a lot of the animal content is saturated. So, for one thing is, you know, what do you think the chances are of something like this big guy actually standing out? I mean, obviously.
Speaker 5:I saw it immediately. I need a video with him.
Speaker 2:Yeah, come on out, man.
Speaker 5:Let's do it. It has to catch someone's eye and die right there. Yeah, totally set that up, man yeah, I would make him the center of all your content, and you know yeah that.
Speaker 2:So that that's kind of what I've been doing. Um is just kind of just doing just a quick video with him just walking up and just uh every day when I feed him um and just kind of just letting everybody into the world of uh getting their daily dose of silverado, and so he's, he's a cool dude, um, but you know what do you do on it to stand out in a saturated market, like yourself, for fitness it isn't like, uh yes, stuff is saturated, but if your content is good, it's going to be good and it's going to get out there.
Speaker 5:It might take a week or two weeks, a couple months or whatever. But whenever you post the video to make it like I don't know if you know how to do the cover photo, make the cover photo of the content or the whole video make sure he's centered and framed perfectly in it. Make sure the lighting is good, because when people are scrolling let's say he's perfectly in the feed they're gonna be like, oh, they're gonna stop. But if it's off centered, if it's on the grass before the video starts, you know that they're gonna see the grass not important. But if they see a big cow, perfectly framed, oh, it's gonna catch your eye, they're gonna stop on it and the more people stop on it.
Speaker 5:The the platform will start being like oh, it's a good post, let's push it out. You know what I?
Speaker 2:mean, okay, that makes sense. Yeah, totally, totally. And uh, yeah, I'd love to do some content with you, so come out.
Speaker 4:Yeah for sure, get done with him, man we'll connect, yeah for sure
Speaker 1:beautiful, my man, beautiful and beautiful steer. That thing looks big. It probably fucked me up um yeah, I'm not a uh. Actually, I kind of grew up on a ranch for a short amount of time but separated that life but uh that's awesome, mark, keep uh, keep going. Brother trey, what do you got for us, brother?
Speaker 3:what's up guys? Um, quick question I wanted to ask. I just really started putting a lot of emphasis into my Instagram reels. I'm in the fitness space, but is there a benefit to multiple reels per day besides just getting the reps in? Is there a sweet spot?
Speaker 5:No, I would say reels is the one way to grow. It's the best way to grow on Instagram over posts.
Speaker 3:So reels are great and I say, if you, you just started, you said no, so I mean, I've been doing it a while, but I've just now started like putting, like doing my jump cuts, like I feel like I'm just now getting serious about it.
Speaker 5:Yeah, yeah, how many uh if you don't how many followers you have so far, like 1500, I would post as many reels as possible okay.
Speaker 3:So yeah, three a day is not out of the question.
Speaker 7:Yeah, no.
Speaker 5:Because you're at the point now where you know you're not too big on social media yet. So, like, post as much as possible until because one of them is going to hit. You know what I mean. And then, once you start getting a following, then you can start narrowing it down to. You know. Be more decisive with your posts.
Speaker 3:But right now you're familiar with adly. Um, the content creator is there. Do you have any? Is there like a formula, if you're like thinking about making a viral piece of content? Is there like a step-by-step system that you're like I need to check this.
Speaker 5:For me personally, it's like I said, it's what's relatable, how to make it funny? Um, because people like to laugh at things that they like to laugh at, because they laugh at it for themselves. Or it doesn't have to be something funny, but if they can relate it to themselves or relate it to someone else, they're going to send it to that person and attack that person, or they're going to save it for themselves or send it. You know what I mean, um. So try to think about in general, either to provide value, either make someone laugh, be motivational or be um informational, like one of those three. I could out of those three, whatever people are gonna like your content, for you know, not providing anything, you have to provide value, perfect and then, like I said, watch other people that you like, that are similar to your content, and study them.
Speaker 5:You know, study them because I was like I always heard when you want to get good at something, look at someone who's better and then copy them and then be better than them. You know, put your own spin on it. Don't copy them verbatim, you know, but get inspiration for sure perfect man.
Speaker 3:Thanks so much, dude. Yeah, of course beautiful.
Speaker 1:Appreciate you, isaiah earnest. What do you got man?
Speaker 5:yeah, man. Um, I got on. This got a little late. My phone kept on cutting out, but what platform do? You recommend starting with, or do you post on all of them? Post on all of them, every single platform.
Speaker 3:You know, you started with everything. You post on everything when you started.
Speaker 5:I started with everything and when I started with everything, I was posting four times a day on TikTok. I was posting every Sunday on Instagram. I was posting on YouTube because you got on late but, like you said, like I was saying before, you never know what platform is going to push it. You never know what's going to stick, and I'm talking about even Facebook, snapchat, everything you know because, like I said, it's free content. Like you already made the content, why would you not post it? Why would you want to limit it to one platform? You know what I mean. You're doing all that work just to post it once, to maybe have one opportunity to go viral.
Speaker 6:Why? Hi there, what a privilege, thank you, yeah, hi. So I'm a business coach and my offer is I mean, my delivery is very short. I mean I just need one session with them and then the clarity is there. They actually get a lot of results. So I don't have so much to I don't know. I it is um a lot of mindset during the process, but I don't find a way to like give, uh giving value in the videos or in the content. So I kind of I'm saying the same thing and people can notice that it's almost the same thing in different ways what's your coaching?
Speaker 5:I'm, uh, I'm coaching coaches you're coaching coaches, um, maybe, uh, do you get any testimonials?
Speaker 6:I have testimonials too. I I reuse them okay so I mean use that.
Speaker 5:But like I said, I mean inevitably. You know my car, like I don't think it gets too like you could post the same thing, like similar stuff. You know I'm not the same example, like, at the end of the day you just have to find different words to frame it, maybe different background, different setup, but like andy's content, he's pretty much preaching the same thing every video. You know, it's just different style of saying it. You know my stuff's pretty. I've done the same video 20 different times, different versions of it. You know what I mean. I've done the same like oh, your girlfriend, you know when she's, when your girlfriend sees you looking at another girl video. You know what I mean. I've done that 20 different times.
Speaker 5:But it's just about little ways to tweak it, you know, because that little tweak could also make that video go viral or make someone else see it, or it might just or the little tweak, if it's a word you said, it might hit someone mentally a little different than the other video. You know it's about framing, about the way you, the way you say things. So figure out that, I would say, and then figure out ways to stretch it too. You said it's kind of the same thing, but you could stretch it a little bit, you know beautiful, beautiful good advice there.
Speaker 1:As far as tweaking the, you know same type of stuff because, yeah, especially in business, yeah, you're doing the same stuff every day. But you know you got to think about all those videos the guys pressure washing and they time lapse it and stuff like that people get hooked to that watching a driveway get cleaned up.
Speaker 1:So a lot of what you do that you find boring is only boring because you're in the trenches every day, like it might be interesting to some nerd like myself yeah, I remember you're, and you're also, and you're also talking to different.
Speaker 5:Every time you post a video, it might reach a different audience, so someone might not have seen it before, you know. So I'll repost videos too. Where I'm reposting a video I did last year, but it's because I have a million more followers than I had last year, so it might reach a million more people, plus more, you know.
Speaker 1:Absolutely man Seth. What do you?
Speaker 7:Hey man, appreciate you coming on here. So I, uh, I used to do short form content for other people. Now I'm going into more long form short form content for myself. I built other brands, but it's weird when you're doing it for yourself. So I have a couple of questions based off of that. And so how do you go into building your own brand versus not doing it for other people Because it's it's I guess it's kind of that mindset thing of like, oh, just fucking do it, stop being a pussy and do it and just post it out there. And more specifically, when you're doing short form content, especially with, like, the algorithms and stuff like that, I've heard that like three to five posts per day, never more within an hour of each other. Like, how relevant is that and is it?
Speaker 5:And trust me, I hear that too and I, you know, talk to, you know bigger influencers, you know people that are like close to Instagram, stuff like that. But I honestly find that that doesn't matter whether you post within the same hour or you post two times a day, three times a day, or they say, oh, like, find out when your audience is online, you know, post at 10 o'clock because that's when your audience is live, but I post a video at 12 o'clock at night and does amazing, you know. So like I don't find I don't find that for me personally too important. Um, but I will say at the end, like you said before, with your own content, it's just like stop being a person, just do it. You know, and, and with myself, I literally like, when I'm like thinking about doing something, or I know when you do something, what I tell myself is don't be a bitch. It might sound dumb, but don't be a bitch and I'm gonna do it you know, um, and it's your own personal brand, like you said.
Speaker 5:So it's just like who are you post, who you are, you know it's not like if you had your own brand, um, which is you, and you wanted people to see that. What would they see? And just do that. You know, and what's fun to you, what do you like, what do you enjoy doing?
Speaker 7:yeah, don't fake it, I appreciate it and then secondary question on that. So, uh, posting the same video on different platforms, are you different? Are you formatting that differently for each of those platforms? Are you just saying fuck it and putting the same format on every?
Speaker 5:I do the same. I do the same format. Um, unless it's a long form video for youtube because it's horizontal, it's different, um, then I'll chop it up. But other than that, naturally I do the same same video, same thumbnail, same title. Um, maybe every once in a while I might change the caption or whatever the title is, but, yeah, it's typically the same, exact one. Gotcha, all right. But I would say also to diversify your, your social media, a little bit like, uh, because if you're you post on tiktok, right, and you, yeah, you post your same stuff on instagram. But you know, have your instagram maybe a little different. That way they are instant, they're like um, I have a reason to follow both, if you know what I mean. So, while they follow you on instagram, they probably want to talk about the same exact thing. So that's why, on my instagram, I'm a lot more who I am than tiktok, tiktok's just. You know my videos, boom, that's it.
Speaker 1:Instagram, I'm more of who I am, you know yeah, makes sense, man appreciate it, of course all right, we'll go coy, and then I lied, we'll go nick, so we'll hit coy and nick and then then we'll end the questions there. So, koi, what do you got for us? Or what do you got for Isaiah? I like that, I'm involved, but I'm not anymore.
Speaker 4:You are Appreciate it. Yeah, talk about editing. Do you find that your most highly like pristine edited videos get the most views or the more raw?
Speaker 5:Not at all. Yeah, it's funny, like, like you said, like I was saying before, kind of I've had videos where I haven't shot off a, three nice cameras edited for you know an hour, you know in the best quality, you know whatever, and then I have a video straight off my phone like this you know that's this funny little video and that does a thousand times better. Um, so don't overthink it. Um, yeah, obviously, edit it. Don't put a piece of shit content that you didn't even bother editing. You know, but there's different times, different places where I know it's better to shoot off a phone and have it more raw looking.
Speaker 5:It depends on the video. Like, if it's like a selfie skit video, it's gonna look better off my phone than, rather than, an actual camera. You know what I mean. Um, so I would say, don't worry about the editing too much, don't worry about it has to be perfect. Um, and don't think you have to have, like these fancy cameras and whatever. Like, sometimes my videos are edited off my phone, off cap cut, you know um, okay, that's what I was gonna ask.
Speaker 4:Do you have like a go-to app and like yeah?
Speaker 5:um, my, my. Yeah, my editors use uh for my like edit videos, like my high-edited videos. They use Premiere and Final Cut. Final Cut Pro is very user-friendly and I'm an idiot when it comes to editing and computer stuff and technology, so Final Cut is pretty simple and I can use it. I edit it myself on there. Premiere is a little more advanced, but I think Premiere is a little better. If you want different platforms, I mean different editing softwares and then, if you're using your phone, capcut is really simple. And, yeah, those are my three that I use for editing.
Speaker 1:Sweet. Thanks, man, solid, my man. We'll end it off with you. Man, you better bring some fire.
Speaker 5:It's just real quick. How important do you find like bios or thumbnails, like you call them, like captions underneath thumbnails are. Thumbnails are the most. If you're talking about youtube, like long form youtube, I will not shoot a youtube video if I don't have a thumbnail and a title for it. No shit, because, uh, thumbnails have to be most important. You have the best video in the world, but if your thumbnail and title is off, no one's gonna see it. It's gonna be terrible.
Speaker 5:Thumbnail and title and study thumbnails and titles like it's, like I'm telling you like long form youtube, that is the most important thing, it's the only thing that really matters. Um, so, like, look at other people's thumbnails, look at videos that are going viral in your niche or whatever, and look at the thumbnail and, yeah, it might sound, uh, I live. They call them youtube thumbnails. Like when I'm taking thumbnails because, like, youtube just has a certain look to it. You know when you look at the top creators. So thumbnail, title and then for like Instagram, instagram, yeah, instagram, tiktok. And uh, um, yeah, it's Instagram, tiktok, the you could edit your um cover photo. I don't know if you know that I do that all the time. It's like one picture of me like it's. Yeah, so the cover photo, like it has to be perfectly framed, like if I'm on the camera, like this, like this, if I want my face to be the cover, like, it would be like right here, perfectly framed, that when people are scrolling by they see it. But if it's like this, you know this is terrible, terrible, you know like that. So make sure that. Make sure that cover um cover photo is good.
Speaker 5:Caption title um, I don't really worry about too much um, unless it's something like uh, like, like my video about rib-eye the steaks where one people would comment about it. You know like, oh, like team rib-eye, team steaks. You know I'll be like rib-eye that trash. Or even though rib-eyes are my favorite, don't take them with filet guy guys, I promise you right now give me all the fat um but uh, but yeah. And then hashtags I use them. I I've gone through months where I use them, months where I don't use them. I don't know if it really helps or not. Um, to be honest, I don't think it does Um, but it doesn't hurt Um, so yeah, cool, thank you so much man.
Speaker 1:Beautiful man. Hey, isaiah, I just want to say I really appreciate you for uh, you know, you helped me out on this call a lot. I didn't have to think of too much new material, I kind of turned it over to you, which was freaking off, um, but I want to give you a chance, man. Um, finish this. Call off, dude. Bring some heat, punch your shit a little bit in there and, you know, finish the call dude.
Speaker 5:Yeah, I appreciate it. Oh well, thank you guys for for for having me and listening. Um, I, I don't, I don't take it for granted, and the only way to say is with content, just fucking do it. Um, like I tell myself, don't be a bitch, just don't be a bitch. Do the content, don't overthink it.
Speaker 5:Um, if you're not posting already and and you're thinking about posting posts, cause you have nothing, you have nothing to lose, zero to lose You're already not posting, post something. You never know what's going to work. Um, and besides, even just posting content, just, whatever your goals are in life, just be a fucking animal, work hard, know the right people, be a genuine person, cause if you're not a genuine person, it doesn't matter how good you are, no one's going to want to work with you. Um, and I'm a firm believer in that. And uh, yeah, just don't stop and never quit. Everyone's on the highway. There's, there's, there's, uh, there's exits on the highway, right, oh, I'm tired, I'm lazy, it's not going to work. There's too many people, it's too saturated. Might be a week from now, might be a year from now, might be 10 years from now, but you'll get there eventually. And, yeah, don't stop All right, I appreciate you, man.
Speaker 1:Hey, everyone, thanks for tuning in to Warrior Wednesday. We'll kick it back up again next week. Appreciate you, Isaiah, appreciate your time this morning. Y'all have a killer freaking week. Go do something great for someone else. We'll talk soon.
Speaker 5:Appreciate it, guys.
